Running low on content ideas for your social media?
Hey, look, we get it. Social media management is a full-time job on its own, and when you’re running a small business you have somehow got to add that into your already jam-packed schedule.
But don’t worry, we’ve got your back. In today’s blog, we’ve put together 16 social media content ideas along with a selection of relevant hashtags that you can choose from. These are all post types that will be relevant to you as a small biz owner, and as someone who runs baby and toddler classes.
Dive in to see what we’ve come up with!
Common Concern: Do You Need To Set Aside A Budget For Photoshop / Scheduling Tools?
The short answer? Not if you don’t want to. The good news with most social media platforms is that they have built-in editors. If you’re uploading photographs, you can easily upload them directly from your camera roll and then type up your copy for your post then and there. We’ve also seen an increase in scheduling tools being built into business accounts on Instagram, Facebook and TikTok. If your budget is low, there are options.
But if you want to dip your toe into graphic creation, then there are several cost-effective tools out there to help. At Team Happity, we are big on using Canva. Whilst we opted into the paid version, we weren’t opposed to using the free version in the early days. We made a downloadable guide in the past using the free version of Canva.
So if you don’t have the budget to spend tons on marketing tools -don’t despair! There’s plenty out there to help.
With that said, here are our social media content ideas that you (whatever your budget may be!) can create.
1. Images / Videos From Your Class – Social Media Content Ideas
An easy way for potential customers (and existing ones) to get to know what you do in your classes is to see it! Make sure that you receive consent from any parents who might be in the shot, but get some snaps of your classes. You could either ask an attendee if they wouldn’t mind filming their child in action, or you could ask a friend/family member to come in and be your personal photographer for the day.
You don’t need to be winning photographer of the year or anything: people know that you are a small business and the likelihood is that you can’t hire a professional photographer. Just getting something Is great.
Here’s an example from Little Folk Nursery Rhymes and here’s an example from Noisemakers
Relevant hashtags: #smallbiz #babyclasses #happity #babyclass #toddlerclass #sensoryplay #baby #babyclasses #babysensory #babymassage #toddlerlife #toddler #parenting #newborn #babysigning #thingstodobaby #thingstodotoddler #getmeoutofthehouse #happity
2. GRWM (Get Ready With Me)
When you first arrive for your classes for the day, set your phone up against the wall (or somewhere where it can catch most of the room) hit record, and then start setting up your classes. Once you’re ready to get your classes started, hit stop, and just like that, your initial footage is done.
Once you have a moment to edit (on either TikTok or Instagram) you can then adjust the speed settings. Speed it up, add some trending audio and / or a voiceover explaining what you’re doing, and then that’s it! One very busy small biz set-up reel done!
Here’s a fun take on a GRWM video by Gymboree East Dulwich (done while getting their regular cleaning done!)
Relevant hashtags: #GRWM #businesssetup #classsetup #dailygrind #happity
3. Educate: Demonstrate That You Know What You’re Doing
You started your business because you have something that you’re interested in. You are passionate and have a clear understanding when it comes to talking about your niche. So, take the opportunity with your platform to educate and demonstrate that you know what you’re doing.
If you’re a baby massage business, tell your audience about the different benefits of baby massage. Do you run toddler arts and crafts? Tell your audience about how your classes help to develop fine motor skills in under 5’s. If you run baby music, tell them about how you are introducing language and encouraging speech with your sessions. Record a reel or write a description under a static post, just choose what feels right for you!
Here’s an example from Tots Play Chiswick
Relevant hashtags: #babyclass #toddlerclass #sensoryplay #baby #babyclasses #mumandbaby #babydevelopment
4. Give A 1-Minute Virtual Taster Session
This is a simple one, but can also be a great way to sell your classes to your audience. Outside of class time, record yourself doing an activity you might be found doing in your classes for a minute (or under!) and then tell families where they can book. If you’re a postnatal fitness class, do a minute of dancing/exercise. A storytelling class? Tell a quick story for families to get to show their little ones at home and see if they enjoy it. If you run a music class, play a quick song.
Give your audience just enough of a taste to know what it is you do, and to find out if they want to come along to experience it in person.
Relevant hashtags: #babyclass #toddlerclass #sensoryplay #baby #babyclasses #babysensory #babymassage #toddlerlife #toddler #parenting #newborn #babysigning #thingstodobaby #thingstodotoddler #getmeoutofthehouse #happity
5. Promote A Blog Post You’ve Written
If you have a knack for writing, then blog writing is a great way to market your business. You can help to keep your audience engaged by keeping them updated with new content as often as you like.
If you have a blog you’ve just written up, highlight a few points in a social post, and then direct them to your blog where they can read more.
Relevant hashtags: #article #blog #writing #journal #interview (Also include tags relevant to the topic you are covering)
Haven’t started your own blog yet? Check out our guide:
The Beginners Guide: Write A Brilliant Blog For Your Baby Business
6. Personal Updates And An Inside Look To Who You Are
Use your socials to show off that you’re not just a static icon in the corner of a photo. At the end of the day, you are your business. The more you can be a part of your brand, the better.
This could come in the form of updating your audience about what’s going on in your life at the moment, or it could be a photo of what you have done in your free time. Maybe you can talk about what you used to do before you started your own business so that people can get to know the origins of your small biz.
Little Folk Nursery Rhymes does a great job of adding a mention of what’s happening in her life in this post example.
Relevant hashtags: #personalupdate #aboutme #gettingtoknowme #smallbusinessowner #personaljourney #mumrunbusiness
7. Share A Parenting Meme
If you’re comfortable with graphic creation, then this is a good one to start including in your socials. Parenting memes are a good way to catch likes from your audience.
If you’re looking for ideas to create content for a meme, the best way to do that is to go off of lived experience. At Happity, we have a regular question that goes out to all the parents on our team every couple of weeks that asks, “what have been your parenting woes this week?” to which we end up creating memes like this and this!
Relevant hashtags: #toddlersofig #mumsbelike #parentsoftoddlers #toddlercore #toddlerlife #toddlersbelike #lifewithatwoyearold #dadsbelike #toddlermomlife
15. Talk About Industry News – Social Media Content Ideas
As a class provider, you’re going to be pretty connected with news about the baby and toddler industry (whether you know it or not!). Just by being around parents and chatting with them after your classes, you will start to hear relevant news about what’s going on in the world.
If you are one to enjoy sharing the information around, use your platform to spread any news or updates with your audience. You don’t necessarily need to share your opinion if you don’t want to. But offering the news out to an audience who you know would be relevant could help to start a conversation.
Relevant hashtags: #news #babynews #smallbiz (include hashtags that are relevant to the news source and topic in mind
9. Share A Great Customer Testimonial
Did you have a really amazing review come through recently? Share it with your audience!
After getting permission from the happy parent who gave you positive feedback, create a static image with all of (or part of) their review, and leave the full review in your post description. If using Canva, there are a few templates you can find that are ready-made for displaying reviews, so check them out if you’re not sure how to display it! But, otherwise, just take a screenshot of it directly from your website or Facebook page.
Here’s a simple but effective example from Mini Chef Makes
Relevant hashtags: #customerreview #thankyou #happy #smallbusiness #testimonial
10. Highlight Your ‘Graduates’ (With Parents Permission!)
Once you’ve been running your classes long enough, you’ll eventually get to the point where your tiny attendees are not so tiny anymore! They grow up, and eventually, your classes won’t be age-appropriate.
With their parent’s permission, a special moment for families (and for you!) is to post a special ‘Graduation’ post to your socials when it comes to the end of your term.
This might not reach super high levels of engagement with a wider audience, but it does leave families with a fond memory of your classes. And makes them much more likely to recommend you to any parents who might have children who are still age-appropriate for your business.
Relevant hashtags: #theygrowupsofast #graduation #toddlergraduation #babygraduates
11. Jump On Trending TikTok / Reel Audio – Social Media Content Ideas
When we’re looking for content ideas, we’re all guilty of scrolling through social media desperately looking for inspiration. But that’s not a bad thing. If you spend enough time scrolling through TikTok or reels, then you will start to notice certain audio popping up over and over.
When you notice that, click on the audio and save it. If it’s appearing lots, then that probably means that audio is currently trending. As soon as you find one of those, do what you can to make a video using it.
Here’s a good example from Noisemakers.
12. Inspirational Quotes
There are a lot of inspirational quotes out there. Some are specifically about parenting, but others are simply good reminders for your followers to hear.
If there’s a particular quote that you love, maybe from an author/celebrity/influential figure, then add it to a static post, credit the origins, and share it. It’s very likely that if it was inspirational to you, it will be inspirational to others too.
Here’s an example from Happity
Relevant hashtags: #baby #parenting #newborn #babygirl #facts #pregnancy #babyboy #babies #babylove #family #mumlife #motherhood
13. Share Quick Facts (Relevant To Your Expertise)
If there’s something that parents like, it’s baby and toddler facts!
Open a plain static post, and finish the sentence: “Did you know…?” Whatever fact comes to mind for you, use that to share a bit of trivia with your audience!
Here’s an example from Happity
Relevant hashtags: #babyfacts #baby #parenting #newborn #facts #pregnancy #babyboy #babies #babylove #family #babyhealth #babydevelopment #didyouknow #mumlife #motherhood #childdevelopment
14. Personal Interview / 21 Questions
This could be one post, or it could be twenty-one!
Simply google ‘questions to introduce yourself’ and find an article that will be able to give you some questions (an example here). Pick questions at random, and then answer them! This can work as either a reel, carousel or a static post. We reckon it would work quite well as a reel or TikTok video, as your audience will get to see you and hear you speak (which will be more engaging).
Relevant hashtags: #gettoknowme #aboutme #factsaboutme #qanda #gettoknowme #supportindependentbusiness #gettoknowyou
15. Start A Conversation With Your Followers – Social Media Content Ideas
One of the ways to measure success with your social media is the amount of engagement that you’re receiving. This isn’t the only way to create good social posts, but if you want to up the engagement, then this is a good one. Share a post that puts forward a good discussion point (and be sure to tag a few parents and friends to get the ball rolling!). Once the comments start to appear, respond to them, and get the conversation started.
Eventually, the fact that multiple comments are appearing on your post, will make it start appearing in more people’s feeds. And before you know it, the comments are answering themselves, and people are starting a dialogue with each other on your post.
Here’s an example from Happity.
Relevant hashtags: #question #questions #answer #questionoftheday #comment #learn #answers (Also include tags relevant to your topic)
16. Show Off How Easy It Is To Book Your Classes
If you use a booking platform or listing service (like Happity!) then it’s a great idea to show your audience how easy the process is to book one of your classes.
This can either be done through screen recordings (showing your audience what to tap where to be booked onto your classes) or screenshots showing exactly what your class listing looks like. Demonstrating how easy the process is will encourage parents, letting them know that signing up to your class is a breeze!
Relevant hashtags: #babyclass #toddlerclass #sensoryplay #baby #babyclasses #babysensory #babymassage #toddlerlife #toddler #parenting #newborn #babysigning #thingstodobaby #thingstodotoddler #getmeoutofthehouse #happity
Happity: Created with baby class providers in mind!
If you are looking for ease and a listing/booking service that’s catered specifically to you (busy parents and small business owners) then you’ve found the right blog page.
It’s free to list with Happity, and you can offer all sorts of ticket options through our site. Though we also offer cost-effective membership for when your baby class needs an extra boost in its marketing or if you would like access to our provider-catered booking system.
Get your classes seen by thousands of parents today
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7 Easy Steps To Build A Click-Worthy Newsletter For Your Baby Classes
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